LUXURY NAIL POLISH THAT DEFIES STANDARDS.

I am XY

Man taking a picture with a camera and wearing XY nail polish
Man posing in the street wearing XY nail polish
Man covering their face with one hand wearing XY nail polish
Man laying on hotel room floor wearing XY nail polish
Man taking a picture with a camera and wearing XY nail polish
Man posing in the street wearing XY nail polish
Man covering their face with one hand wearing XY nail polish
Man laying on hotel room floor wearing XY nail polish

We challenge the norms set by the cosmetics industry. Everyone deserves to express themselves freely. No standards—No limits.

Our products

SOLOS
SOLOS
BUNDLES
BUNDLES
DUOS
DUOS
ESSENTIALS
ESSENTIALS
SOLOS
SOLOS
DUOS
DUOS
BUNDLES
BUNDLES
ESSENTIALS
ESSENTIALS

Define your edge

Man leaning on fence wearing XY nail polish
Stylish man in white suit wearing XY nail polish
Man at a party drinking and wearing XY nail polish
Man sitting in a kid's pool smoking and wearing XY nail polish.
Man holding a skateboard and wearing the Rooted Duo.
Man leaning on fence wearing XY nail polish
Stylish man in white suit wearing XY nail polish
Man at a party drinking and wearing XY nail polish
Man sitting in a kid's pool smoking and wearing XY nail polish.
Man holding a skateboard and wearing the Rooted Duo.
Discover Methods
Animated GIF of different methods of nail polish application

Methods

Deciding where and how you apply polish is a personal choice and a way of expressing yourself. We’ve devised our own methods of application for you to experiment with.

Nail your style

Man in a living room smoking and wearing XY nail polish
Two men posing in front of graffiti art wearing XY nail polish
Man in a mirror holding a coffee cup and wearing Wanderer X nail polish.
Man with blue coat wearing XY nail polish
Man sitting on stairs inside a bar wearing Rooted X nail polish.
Man in a living room smoking and wearing XY nail polish
Man with blue coat wearing XY nail polish
Two men posing in front of graffiti art wearing XY nail polish
Man sitting on stairs inside a bar wearing Rooted X nail polish.
Man in a mirror holding a coffee cup and wearing Wanderer X nail polish.